Headline News about Retirement Living

Read the continuing story of an exciting community.

SearStone Wins National Mature Media Awards

October 23, 2014

Cary, N.C., Oct. 23, 2014 SearStone a distinctly different continuing care retirement community in Cary, has won two 2014 National Mature Media Awards from the Mature Market Resource Center, a national clearinghouse for the senior market. The achievement recognizes components of SearStone's overall marketing campaign in just its first year of operation.

SearStone was honored in the following categories in the Community Organizations (Local/State) Division:

Magazine/Newspaper Advertising (Marketing & Communications)

Bronze Award for "Disbelievers Ad"

Mobile Resource: Mobile Web Site

Merit Award Winner for "Seeing is Believing Mobile Website"

The Mature Media Awards recognize the nation's finest marketing, communications, editorial materials, and programs designed and produced for older adults. SearStone's marketing partner is Martino & Binzer of Farmington, Connecticut.

Additionally, SearStone's public relations efforts recently earned Gold and Best in Division Sir Walter Raleigh Awards from the Raleigh Public Relations Society in the category of Public Relations Writing, News Release. SearStone's PR agency is S&A Cherokee of Cary, North Carolina.

More than 800 National Mature Media Award entries were judged by a distinguished panel of mature marketing experts from across the United Sates. Content was judged based on excellence of design, content, creativity and relevance to the senior market.

"As a brand new retirement community in a competitive marketplace, we have to rely on excellent word of mouth and creative marketing tactics to distinguish ourselves," said Chris Romick, SearStone executive director. "Winning National Mature Media Awards validates that our approach and our messaging is engaging and effective."

Humorist Dr. Charles Petty to Speak at SearStone

September 30, 2014

Cary, N.C., Sept. 29, 2014 Dr. Charles Petty, a professional and humorous motivational speaker, will present a speech on "Living Longer and Liking It" on Thursday, Oct. 23 at 2 p.m. in the Winston Clubhouse at SearStone, North Carolina's newest continuing care retirement community. The Winston Clubhouse is located at 17001 SearStone Drive in Cary.

The general public is invited to hear Petty's presentation. Because people are living longer, he believes that the rest of their journey should be filled with laugher, meaning and satisfaction. In this entertaining speech, he will share the principles that make all three possible.

Petty, a National Speaker Hall of Fame inductee, has entertained and educated audiences in 50 states and 15 countries. Originally from Arkansas, he has been a counselor, visiting professor, on the staffs of large corporations in Texas and North Carolina, and for seven years was on the senior staff of the North Carolina governor. He is founder and president of Family Success Unlimited, and since 1985, all he does is "eat and speak."

"We are very pleased to be hosting Dr. Petty for this motivational presentation," said Chris Romick, SearStone's executive director. "SearStone is very excited to see the community come together to have fun, laugh and learn from this entertaining and inspirational speaker." To RSVP for Dr. Charles Petty&rsqu's speech, please call 877-233-9593. Additional information is available at www.searstone.com/events-cary-north-carolina.

SearStone Poised to Give Back

August 27, 2014

One of the things that make SearStone a distinctly different senior community is its status as a 501(c)(3) nonprofit charitable organization. As written in its charter, SearStone is to use five percent of its gross revenue for community benefit.

In August 2011, SearStone entered into an agreement with Lutheran Services Carolinas (LSC), another nonprofit serving North Carolina seniors, to obtain guidance on philanthropy, governance and operations. The two organizations formed the SearStone/Lutheran Services Carolinas Community Benefit Committee, now comprised of SearStone resident Dave Wolf, SearStone Board President Stan Brading, LSC President Ted W. Goins, Jr., Grace Lutheran Church Pastor The Rev. Michael Fry, and North Carolina State Bar Executive Director and Secretary Tom Lunsford.

Wolf has plenty of prior nonprofit management experience, having served on the boards of The Nature Conservancy North Carolina Chapter, the North Carolina Symphony Foundation, and Hospice of Wake County (now Transitions Lifecare). As the resident liaison, he will report to the residents on the work of the committee.

The committee is responsible for administering and distributing 80 percent of the community benefit funds to the programs and activities of 501(c)(3) not-for-profit organizations that benefit seniors, especially indigent seniors. LSC Director of Community Services Barbara Garwood was tasked with investigating senior needs in Wake County and making recommendations on how to allocate the first distribution.

Now in operation for over half a year, SearStone is ready to begin disbursing funds, which will then continue on a quarterly basis. On July 9, the committee met to review Garwood's recommendations and discuss the first distribution of funds. They decided that the first disbursements will help fund specific programs for these three local charities:

Meals on Wheels of Wake County $10,584 to serve 200 seniors identified as high risk. This money will fund extra meals delivered on Fridays to help them through until the next meal delivery on Monday.

Resources for Seniors $5,292 for in-home aide services to help alleviate the backlog of 390 seniors in Wake County on waiting lists for in-home assistance.

Center for Volunteer Caregiving $5,292 for their In Home Connections program to provide volunteers in the homes of seniors identified by Meals on Wheels and Resources for Seniors as having the greatest need.

"As a requirement of receiving these funds, all three organizations will have to fill out an application, provide copies of its 501(c)(3) designation, and provide a final report showing how the money was spent," said Wolf.

As more residents move to SearStone, the charitable fund will increase. Wolf anticipates that the donations will get bigger and bigger as the fund continues to grow. A second distribution of more than $55,000 has already been sent to LSC in preparation for next quarter's donations. Although SearStone residents already contribute greatly through individual volunteering and philanthropy, they can also receive peace of mind knowing that their community is contributing to the greater good through monetary donations to local charities.


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